Digital Marketing - Content

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action.

Content marketing is an umbrella term covering a set of strategies, techniques, and tactics to fulfil business and customer goals by using the most relevant content to serve, attract, convert, retain, and engage customers. Content uses blogs, podcasts, video, and social media sites as a vehicle. It’s a practice now being used by 86% of businesses today. However, effective content marketing is not so easy to find.

Goals of Content Marketing

Given the fact that content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. However, from a content marketing perspective, we see that marketers focus on some key goals such as −

• Brand awareness
• Lead generation
• Engagement
• Sales
• Lead nurturing
• Customer retention and loyalty
• Customer evangelism
• Up-selling and cross-selling

Although these are the typical goals found in content marketing research, think out of the box and look at the goals of your “audiences”.

Start Content Marketing

Here is brief set of guidelines that you can follow to start content marketing −

• First, find a reason to start using content marketing. Knowing what the reason and the purpose is important. In a few years from now, people will say content marketing doesn’t work. It’s like in social media: people start saying it doesn’t work because they often forget for what and whom they wanted it to work in the first place.

• Know the different people and types of customers and prospects you want. Be aware of how they “act”, what they want, and how they will use your content.

• Don’t reinvent the wheel. Before dreaming up new content, see what you already have. Often, the best content for your customers and business is already in the mind of your customers and the people in your business. You just need to present it in a way everyone understands.

• Once you know what content you have, figure out what you need.

• Now, it’s time to get that content organized and check out the best formats and channels. Know the different formats of content your prospective customers use and there are some good tips and tricks to make sure that your content is “engaging”. Align the content to the types of channels you think that it will be best received.

• It’s time to make sure that the content is found or used! If not there is little sense in spending all the energy, is there? Promote, connect and engage.

Finally, test, measure, and optimize continuously. Try different types of content. Check analytics. Monitor your expenditure. And always adapt.

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मार्केटिंग - सोशल मीडिया

डिजिटल मार्केटिंग - सोशल मीडिया

   सोशल मीडिया आज अनिवार्य रूप से माउथ मार्केटिंग का शब्द है।  सामाजिक क्षेत्र में आपके साथ ऑनलाइन लोगों को जोड़ने से इस बात को फैलाने में मदद मिलती है कि आपकी कंपनी क्या है और आपके उत्पाद और सेवाएँ क्या हैं।

   SEO और सोशल मीडिया

   कई टीमों के लिए, SEO और सोशल मीडिया पर अलग-अलग काम करने वाले लोगों के अलग-अलग सेट हैं;  हालाँकि, यह परिदृश्य हाल ही में बदल रहा है।

   दोनों अभी भी आधिकारिक रूप से अलग-अलग टीमों से संबंधित हो सकते हैं, लेकिन सोशल मीडिया मार्केटर्स को एसईओ रणनीतिकार के एजेंडे के बारे में अधिक जानकारी प्रदान करने की आवश्यकता होगी, ताकि SEO रणनीति  को बढ़ावा देने के साथ हाथ से जा सके।

   SEO रणनीतिकारों को यह भी जानने की जरूरत है कि सोशल मीडिया  के साथ काम करने के लिए कैसे सामाजिक संकेतों को प्राप्त करने के लिए उन्हें यह सुनिश्चित करने की आवश्यकता है कि उनकी कंपनी खोज में उच्च स्थान पर है।

   4

   व्यवसाय के लिए सोशल मीडिया के दो कार्य हैं -

   क्या आप बातचीत और साझा करने में भाग ले रहे हैं?

   क्या आप सुन रहे हैं और निगरानी कर रहे हैं कि आपके बारे में क्या कहा जा रहा है?

   सोशल मीडिया मार्केटिंग शुरू करें

   यदि आप अपनी सोशल मीडिया रणनीति के साथ स्क्रैच से शुरू कर रहे हैं, तो यहां आपको आरंभ करने के लिए बुनियादी कदम हैं -

   चरण 1 - अपना सामाजिक नेटवर्क चुनें

   चरण 2 - अपने कीवर्ड में लोड करने के लिए याद करते हुए अपनी प्रोफ़ाइल पूरी तरह से पूरा करें

   चरण 3 - अपनी आवाज़ और आवाज़ ढूंढें

   चरण 4 - अपनी पोस्टिंग रणनीति चुनें - कितनी बार, कब, और किस प्रकार की सामग्री

   चरण 5 - विश्लेषण और परीक्षण करें

   चरण 6 - स्वचालित और संलग्न करें

   जबकि हम ट्यूटोरियल के उत्तरार्ध में बारीकियों में शामिल हो रहे हैं, यहाँ कुछ चीजें हैं जो आपके सामान्य सोशल मीडिया रणनीति के लिए विचार करने के लिए हैं।

   सोशल मीडिया रणनीति की सूची में फेसबुक सबसे ऊपर है

   कई लोगों के लिए, सोशल मीडिया फेसबुक से शुरू होता है।  बस, एक पृष्ठ का होना पर्याप्त नहीं है।  परिष्कृत सामग्री विपणन अब फेसबुक पर सगाई को बढ़ावा देने का तरीका है।  यदि आपके व्यवसाय में सामग्री विपणन रणनीति या ब्लॉग नहीं है, लेकिन एक मजबूत फेसबुक उपस्थिति बनाए रखना चाहता है, तो यह फेसबुक के लिए सामग्री विपणन रणनीति बनाने का समय हो सकता है।  हमें इस बारे में अधिक जानकारी बाद के अध्याय में मिलेगी।

   मोबाइल के लिए ऑप्टिमाइज़ करें

   सभी सोशल मीडिया प्रयासों को मोबाइल के लिए अनुकूलित करने की आवश्यकता है।  आपने शायद सुना है, लेकिन सभी को यह सुनिश्चित करने की आवश्यकता है कि उनकी वेबसाइट मोबाइल के लिए अनुकूलित है।  सोशल मीडिया प्रबंधकों को यह सुनिश्चित करने के लिए जागरूक होना चाहिए कि वे जो भी प्रारूप को बढ़ावा देते हैं, उनका प्रारूप (विशेष रूप से वे जो उनकी कंपनी की वेबसाइट पर लोगों को शामिल करते हैं) मोबाइल के लिए अनुकूलित है।  सोशल मीडिया पर उपयोग की जाने वाली किसी भी छवि को मोबाइल पर अनुकूलित उपयोगकर्ता अनुभव के लिए भी देखा जाना चाहिए।

   मानव अनुभव पर जोर दें

   यह डिजिटल हो सकता है, लेकिन आपको "मानव अनुभव" पर विचार करने की आवश्यकता है।  Google और फेसबुक ने "मानव अनुभव" पर अधिक ध्यान केंद्रित करने के लिए व्यवसायों को प्रेरित करने के लिए अपने प्लेटफार्मों में बदलाव किए हैं।  सोशल मीडिया मार्केटर्स के लिए, आपके सोशल मीडिया पोस्ट को अधिक प्रासंगिक होने की जरूरत है, अपने दर्शकों को अधिक मूल्य प्रदान करें, और सगाई को अधिक "मानव" होने की आवश्यकता है।  "

Job Crisis Begins in India as Unemployment Rate Increases by 23% Amid Lockdown

Unemployment is another major crisis of growing India. According to the International, Labor Organisation unemployment rate in India is showing an increasing trend since 2011 when it was 5%.The same rose to 6% in 2012 and climbed to 7% in 2013.A large pool of youth in the age group of 18 -25 years despite being skilled are facing unemployment issues.

The youth unemployment rate refers to those in the workforce who are aged 15 to 24 years and without a job but actively seeking one. Generally, youth unemployment rates are higher than the adult unemployment rates, and India is no exception: youth unemployment in India is significantly higher than the national unemployment rate.

Apart from the rising overall unemployment rate, the increase in youth unemployment has also drawn attention. According to the data, youth unemployment reached 22.6% in September, up from 20% in the same period last year. The jobless youths numbered some 1.16 million, or nearly a third of the country’s unemployed.  estimate that overall unemployment might reach 14-15%, and youth unemployment might hit 23-25% amid the crisis.

India’s unemployment rate, in general, is not remarkably high when compared to those of other countries. Both India’s unemployment rate and youth unemployment rate are below their global equivalents. In a comparison of the Asia-Pacific region countries, India ranks somewhere in the middle, with Cambodia’s unemployment rate being estimated to be below one per cent, and Afghanistan’s the highest at 8.8 per cent.

In India, the unemployment rate measures the number of people actively looking for a job as a percentage of the labour force. This page provides - India Unemployment Rate - actual values, historical data, forecast, chart, statistics, economic calendar and news. India Unemployment Rate - actual data, historical chart and calendar of releases

There were approx  4,900 jobs created in March (like mgnrega , NREGA etc )  but the trend rate of unemployment increased. Moreover, the rate of long-term unemployment is increasing quickly, exposing the labour force to hysteresis. This week also saw the IMF release their latest World Economic Outlook, with the global economy forecast to grow at 9% in 2019. However, the lingering effects of the Global Financial Crisis could prevent this growth from eventuating.

The financial crisis also impacted the global unemployment rate. In 2009, the global unemployment rate jumped to around 6.2 per cent, and it is not expected to recover to pre-crisis levels anytime soon.: In 2008, the unemployment rate in India was around 8.4 per cent, much higher than the global unemployment rate for the same year. It has, however, now decreased significantly, even though it is still not below the global level, the country itself has reached lower levels than before the crisis.

Demand-side factors: Youth unemployment rates are very sensitive to the level of aggregate demand, and thus the pace of economic growth in an economy. As such, youth unemployment rates are usually the first to increase when aggregate demand in an economy cools. Additionally, potential mismatches between the demand and supply side of the labour market have contributed to higher unemployment rates, and this is especially true for new labour market entrants like the youth.

Job scarcity coupled with job instability has resulted in higher unemployment rates and growing numbers of youth emigrating for job opportunities.  While on one hand, migration can be the consequence of lacking appropriate job opportunities for youth, on the other it can provide an effective response to the challenge posed by the growing populations of unemployed youth in the countries of West and

Businesses Suffer

 

This course covers torts that businesses suffer and in which other commercial entities are the defendants. Tort law’s primary focus is on protecting against personal injury and property damage. But businesses can’t suffer personal injury and frequently the harm that they do suffer is pure economic loss. This occurs due to fraud, negligent misrepresentation, and interference with contract.

PLI protects businesses against losses suffered by people or customers injuring themselves or sustaining property damage due to the activity of business, it is one of the most common types of small business insurance. It is of particular importance if you operate physical premises and regularly interact with customers in a third party or business owned premise.

In addition to building damages, businesses also suffer from loss of inventory, business interruption and loss of wages for their employees when a building is damaged. Businesses, especially small businesses, often do not re-open from these combined losses creating a substantial impact on the owner, the workers, and the community.

When events are cancelled or a business suffers other losses associated with COVID-19, clients have asked if they can seek relief through their business interruption experience. There are specific exclusions and definitions of “losses” in standard commercial general insurance policies that could excuse an insurer from covering such claims. We are recommending that our clients who are already experiencing losses, or anticipate losses, be in touch with their insurance agents to discuss the scope of their coverage. For more information, click here: Business Interruption and Commercial Insurance.

When a place of business is damaged, the business owner faces the cost to repair or replace the building(s). In addition, the business can suffer loss of inventory, business interruption, and loss of wages for employees. Structural measures recommended to protect your place of business from wind damage are: Engineer and construct masonry walls to support the specific architecture of the building (i.e., exterior wall panels, parapets, and decorative finishes).

The biggest factors influencing the SDE multiple is usually owner risk and industry outlook. If the business is highly dependent on you or another owner, it cannot be easily transferred to new ownership and the business’ valuation will suffer. If you’re selling a business in an industry and/or area that is expected to grow in the near future, the SDE multiple will be higher.

In recession, businesses suffer. Equally, businesses suffer from bad transport. If we have a bad and untimely transport system, people are late to work. This costs British economy money and valuable GDP (Gross Domestic Productivity). This is not the only way in which businesses lose out due to poor public transport. A lot of people use public transport and if it is no longer reliable will have to resort to cars which will lead to (heavy)traffic(jams) and pollution. Both of which we don't need.Leading to furthermore workplace inefficiency(e.g.Coming Late to work,coming to work flustered driving on busy road=bad temper).